武汉夜网 – 第 4 页 – 武汉夜生活网论坛-武汉桑拿论坛-武汉狼盟-武汉品茶网

Rare parasitic fetus! Guangzhou doctor skillfully picked 25 cm ＂volleyball＂ in the belly of an 8-year-old girl.

Text/Yangcheng Evening News All-Media Reporter Lin QingqingCorrespondent Song Liping Cha GuanlinFigure/provided by the hospital

Xiaoqiu (Hua surname), an 8-year-old girl, is thinner than a child of the same age, weighing only 40 kilograms, but her stomach bulges like a volleyball, and the diameter of the "tumor" in her abdomen reaches 25 centimeters.

After examination, this "tumor" is a huge parasitic fetus and a rare congenital disease in the world. Genetically, it is also called "fetal fetus", and the incidence rate is about one in five hundred thousand. At present, only more than 200 cases have been reported in the global related literature.

A few days ago, the team of experts in gastrointestinal surgery of Guangdong Provincial Hospital of Traditional Chinese Medicine once again challenged the difficulty, and the giant tumor was successfully removed for Xiaoqiu in 65 minutes. Xiaoqiu recovered and was discharged 8 days after operation. This is also the first time that Guangdong Provincial Hospital of Traditional Chinese Medicine has completed the excision of giant parasitic fetus in children.

An 8-year-old girl is pregnant with a rare giant tumor.

On July 1st, last Saturday, Diao Dechang, director of Gastrointestinal Cancer Center of Guangdong Provincial Hospital of Traditional Chinese Medicine, turned down the invitation of academic lectures and drove to Lianzhou People’s Hospital for three hours. There are a pair of anxious parents waiting for him.

At the end of 2014, Xiaoqiu was born in a rural family in Lianzhou City. However, when she was one year old, the local doctor told her parents that Xiaoqiu was suspected of having a tumor in her body. Because of the poor equipment, it was impossible to clearly diagnose the size and nature of the tumor. Seeing that Xiaoqiu did not show obvious discomfort, Xiaoqiu’s parents took Xiaoqiu home with luck.

Since June this year, Xiaoqiu has always felt pain in her upper abdomen. Compared with her thin body, her stomach is getting bigger and bigger, and sometimes it is difficult to breathe, which seriously affects her daily activities. After examination by the hospital, it was found that Xiaoqiu had a huge "tumor" in his body, which severely oppressed the liver, great abdominal vessels and diaphragm, and the corresponding organs were severely squeezed and deformed. Due to the lack of relevant diagnosis and treatment experience, the local hospital contacted Diao Dechang, director of the Gastrointestinal Cancer Center of Guangdong Provincial Hospital of Traditional Chinese Medicine.

The moment I saw Xiaoqiu, Diao Dechang was shocked. In the thin body, the tumor is the size of a volleyball! Through abdominal examination, Diao Dechang felt the hard nodules like bones. The tumor was hard and could not be pushed, indicating that the tumor had formed dense adhesion with the surrounding organs and tissues, and even invaded the surrounding organs.

The results of imaging examination show that the tumor is located at the core of abdominal life, which pushes up against the heart and right lung, pushes forward and surrounds the inferior vena cava. The difficulty of the operation can be imagined, and it may damage the great blood vessels and endanger life at any time. Faced with this extremely difficult and risky case, Diao Dechang decided to transfer the little girl to Guangzhou for further diagnosis and treatment.

65 minutes of surgery successfully "disarmed"

After Xiaoqiu came to the Provincial Gastrointestinal Tumor Center of Traditional Chinese Medicine, preoperative CT showed that the tumor was located in the retroperitoneum of the right upper abdomen, which was considered as a rare giant parasitic fetus in the body, located in the retroperitoneal area behind the right liver, with a diameter of 25 cm. Because the parasitic fetus has already died, it has a neoplastic growth. The tumor wraps and pushes the inferior vena cava forward to the vicinity of the anterior abdominal wall, and pushes the abdominal aorta to the left severely. The liver was severely squeezed into an irregular sickle shape by the tumor, and the right kidney was squeezed downward into a triangle shape, so the renal blood vessels could not be distinguished. The diaphragm is also obviously squeezed upward and lifted upward, resulting in severe compression of the right lung and damage to the function of the right lung.

The most challenging thing is that there is no dividing line between the tumor and the organ, and the operation is very likely to damage the abdominal aorta or inferior vena cava and lead to massive bleeding and death. The anatomical separation of hilar region and hilar region is also extremely difficult, and unpredictable events may be fatal at any time.

At the same time, surgery is also a great test for children’s lung function and heart function. The removal of tumor will easily lead to the instantaneous expansion of peripheral blood vessels, which will lead to the decrease of blood return, which will lead to the decrease of blood pressure, and even lead to cardiac arrest in severe cases. However, the long-term compression of the tumor on the right lung leads to a serious reduction in the volume of the right lung, which is also an important problem that leads to lung dysfunction during and after surgery.

In order to ensure the smooth operation, the team of director Diao Dechang of the Hospital Gastrointestinal Cancer Center organized many discussions in the hospital. The anesthesiology department, pediatrics department, critical care department, blood transfusion department and other departments of the hospital conducted multi-disciplinary consultation before operation, and prepared sufficient surgical plans for various possible surgical situations.

At 9: 00 am on July 7th, Professor Diao Dechang performed the operation, with the assistance of Dr. Xiong Wenjun and Dr. Li Jin, and Professor Zhong Min presided over the anesthesia. When Diao Dechang opened the abdominal cavity, he saw that the thick inferior vena cava of the thumb was surrounded by the tumor at 270 degrees and pushed forward under the abdominal wall. Most of the tumors are surrounded by the liver, intestine and abdominal vessels, and only the palm-sized "tip of the iceberg" can be seen.

These pipes of children are as thin as toothpicks and may be damaged at any time. Diao Dechang successfully separated these pipes from the tumor by using the characteristic technology of the hospital-suction and curettage anatomy technology.

Subsequently, the surgical team carefully unwrapped the tumor from various wraps such as inferior vena cava and abdominal aorta. The tumor was completely removed! The operation took only 65 minutes and the bleeding was only 20 ml. Under the careful treatment of all the medical staff in the gastrointestinal surgery department of Guangdong Provincial Hospital of Traditional Chinese Medicine, Xiaoqiu was discharged from the hospital on the eighth day after the operation.

"Thank you so much! Director Diao, you are a great benefactor of our family! " When he was discharged from the hospital, Xiaoqiu’s father held Diao Dechang’s hand tightly and thanked him excitedly. (For more news, please pay attention to Yangcheng Pai pai.ycwb.com)

Source | Yangcheng Evening News Yangcheng SchoolEditor | Liang ShanyinProofreading | Zhu Aiting

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[Damei V Vision] Did it snow there？

CCTV News:Snow falls in Qingyang

The magical nature

Take wind as a pen and snow as ink.

Sketch at will on the vast land

It’s a masterpiece.

The transparent world decorated with ice and snow

Qiongzhi jade leaf powder makeup jade

Haoran is picturesque in snow.

Look at the snow falling on the East Lake and the red Nanliang.

Watching the snow Ji Ziwuling, dyeing the snow with small caves.

A bird’s eye view of the plateau in Chu Qing after the snow.

There are canyons and ravines

There are terraced and soothing strokes

Every frame is as beautiful as a fairyland.

Snow is the messenger of winter.

It will be dusk and Qionghua will fly.

The Loess Plateau is covered with a layer of snow white.

Thousands of ditches and valleys are all black.

It makes people feel like they are in ink painting.

Snow is a gift of winter.

People walk into the snow.

Invest in the ice and snow sports belonging to Qingyang people

Feel the serenity and whiteness brought by snow.

Enjoying the happiness of close contact with snow.

Happy laughter fluttered in the snow.

Crystal clear ice hanging

Formed in an ice cave under the loess.

This is a solidified iron painting silver hook.

Hang the image of winter firmly on the loess

Under the shadow of the rustling snow

Actually beautiful like this.

The ice flowers are still on the branches.

A trickle of clear water freezes in time and space.

There is a hole in the transparent ice cave.

Come to Damei Qingyang and enjoy the ice and snow quietly.

Abominable： China’s beautiful scenery conquers the world and spreads China culture.

1905 movie network news Animated masterpieces produced in China and distributed around the world are being shown all over the country. Up to now, they have been shown in 46 countries and regions around the world, and have accumulated more than 100 million US dollars in box office. The domestic box office of the film has exceeded 100 million yuan, and with its excellent picture performance and the story of contemporary China, the good reputation spread like wildfire.

The dizzying beauty of China in the film conquered overseas audiences, and the hero of the film, Heavy Snowman Mao, impressed everyone. During the National Day holiday, some netizens saw the figure of Snowman Mao in Leshan Giant Buddha, which is also an important scene in the movie.

China Beauty God Restores Snowman Heavy Hair to Visit Leshan Giant Buddha.

The strong word-of-mouth of Abominable swept the world and attracted the attention of film critics. Scott Feinberg, columnist of Hollywood Reporter, predicted that "Abominable" is expected to be shortlisted for the best animated feature film. At the same time, animated films that entered the forecast list include I Lost My Body and War in Fu Nan. At the same time, the film scored as high as 9.3 points on a domestic ticketing platform, ranking among the best in the domestic animated film rating! Douban scored 7.5 points, big V recommended 93%, rotten tomato index 81%, popcorn index 96%, and the word-of-mouth results at home and abroad were very eye-catching.

Good word of mouth comes from the excellent performance of the film, and the most talked about by the audience is the "divine restoration" of China’s beautiful scenery. On their way back to Mount Everest, the protagonists Xiaoyi, Ajun and pengpeng passed through many famous mountains, rivers and places of interest, and the scenes of Huangshan Mountain, Qiandao Lake and Leshan Giant Buddha in the film reached a state of inseparable reality. The protagonist Xiaoyi played the violin at the foot of Leshan Giant Buddha, and the scene of flowers blooming all over the mountains was very shocking. Such beautiful scenery also made foreign audiences fascinated.

On October 4th, some netizens saw the figure of Snowman Da Mao in giant buddha, Sichuan. Heavy hair appeared at the foot of Leshan Giant Buddha, having a cordial interaction and taking photos with the tourists and children on the spot, which was quite popular. Da Mao’s "return" to Leshan Giant Buddha not only vividly reproduces the classic pictures in the film, but also confirms the high popularity and good reputation of the film.

Spreading the story of China culture "going home" touched the world.

Abominable tells a story about going home in China. It is not only the story of the snowman’s return to Everest, but also the story that "home" brings strength to the protagonists. The closer the heavy hair is to Everest, the more powerful its magic is. The friendship between the three protagonists has also been tested in the adventure and has become stronger. Xiaoyi’s mother’s care for Xiaoyi, Xiaoyi’s father’s violin and Xiaoyi’s grandmother’s steamed stuffed bun are also symbols of "home" one after another.

Some film critics said that Da Mao’s home is on Mount Everest, and Xiaoyi’s home is in a big city. It seems to be a far cry from each other, but it is also an echo. Home is the highest mountain, and we have been climbing it all our lives. This is an oriental family concept, and through the excellent expressive force of the film, the audience all over the world have realized the warmth of this kind of affection. Whether it’s the beautiful scenery in China, the people in China, or the Chinese feelings, they have been successfully conveyed to the audience watching movies, even though they speak different languages and have different skin colors.

Abominable was directed and written by Jill Culton and co-directed by Todd Wilderman. Tim Johnson is the executive producer and Suzanne Birchi and Peilin Chou are the producers. The film has been released in 46 countries and regions around the world.

Ten tips on the Spring Festival： Why is the Spring Festival also called Xinzheng and Yuanri？

　　BEIJING, Beijing, January 22 (Reporter Shangguan Yun) "The sound of firecrackers is one year old, and the spring breeze warms Tu Su." Another Spring Festival is coming, and people greet the long-awaited Lunar New Year with rich and varied festival customs.

　　Meng Lingfa, an associate professor at the School of Law and Sociology in chongqing technology and business university, mentioned in an exclusive interview with Zhongxin.com that the Spring Festival reflects the exchange between the old and the new in natural time and space, and has a beautiful meaning of getting rid of the old, praying for the good fortune, feeling grateful and reuniting the family.

　　In fact, no matter how the customs change, the Spring Festival is always a reunion festival valued by China people, and it also reflects the profoundness and long history of Chinese excellent traditional culture from all aspects.

　　1. What is the meaning of the Spring Festival?

　　Spring Festival is one of the most important traditional festivals in China. As the saying goes, "one hundred years is the first" and "four seasons spring is the first", which reflects the exchange of old and new natural time and space.

　　Therefore, as a title of "Year", the Spring Festival has a beautiful meaning of getting rid of the old and spreading the new, praying for happiness, giving thanks and family reunion in various sacrificial ceremonies and celebrations.

　　In essence, "Chinese New Year" can also be regarded as a time period. In ancient times, there was no word "Spring Festival", but "the first day of the first month" was often called Yuanshuo, Yuanri, SGD, New Year’s Day, Zhengri, Yuanchen or Xinzheng.

　　Meng Lingfa said that until the Republic of China, "the first day of the first month" was named "Spring Festival" and it has been used ever since.

　　Second, why is the Spring Festival called Xinzheng?

　　Among the various names of the Spring Festival, "Xinzheng" has been widely used since the Sui and Tang Dynasties. For example, Meng Haoran’s poem "The New Year’s Eve will be a happy house in Zhang Shaofu" says: "The old plum blossoms sing, and the new Zhengbai wine bottle."

　　In Yuan Xi, an old story of Wulin, Zhou Mi of the Song Dynasty wrote: "As soon as you enter the new school, the lights are getting brighter." In the Ming and Qing Dynasties, the name "Xinzheng" was also continued. In "Cold Swallow in Pingshan", a mountain man wrote: "Because I spent the New Year at home at the end of the year, Xinzheng got up and took office."

　　The title of "Zhengri" may have appeared in the Han Dynasty. In the Book of Beginners of Tang Xujian, four quotations from the Four People’s Moon Order of Han Dynasty said: "The first day of the first month is called Zhengri." Whether it’s a new day or a new day, these titles all reflect the ancient people’s understanding of the first day of the New Year.

　　In essence, these words have certain beautiful meanings. No matter which word is used to refer to "the first day of the first month", the concepts such as "new", "positive" and "yuan" embodied in it all show people’s time positioning for the beginning of a year and their recognition of Vientiane’s renewal.

　　Third, how to set the festival with the beginning of the year?

　　The Spring Festival can become a traditional festival in China, and it has experienced a long development process, which is also related to the choice of calendar.

　　According to Meng Lingfa, China has a very long history of observing images and giving time, but there are still differences from one dynasty to another, which has a direct impact on the tradition of observing festivals at the beginning of the year.

　　In ancient times, people took the Big Dipper as the benchmark, and determined that "bucket handle Huiyin" was Chunzheng and "beginning of spring, who built Zhengyin Moon", was the beginning of the year. This is exactly the method of the era of the main branch, or the star calendar.

　　Simply speaking, the first month of the summer calendar is in Meng Chun, the first month of the business calendar is in winter and December, and the first month of the week calendar is in winter and November. After Qin unified the six countries, the Qin calendar (Zhuan Xu calendar) was adopted, and the first month was set in October.

　　In the early Han Dynasty, the Qin calendar was used. By the time of Emperor Wu of the Han Dynasty, astronomers Tang Dou, Luo Xiahong, Deng Ping, etc., while absorbing the solar terms, made the "taichu calendar" and restored the first day of the spring of the summer calendar as the beginning of the year. This laid the time foundation for today’s Spring Festival, and Luoxiahong, a native of Langzhong, Sichuan, became the "first person in the Spring Festival" recognized by contemporary scholars and was regarded as the "grandfather of the year".

　　4. Why was "Nian" extended to the name of the year?

　　Nowadays, when people mention the Spring Festival, they always say "Spring Festival". Meng Lingfa explained that "Nian" belongs to the word "He", and Xu Shen wrote "Nian" as "Bang" in Shuo Wen Jie Zi, which means "which is the valley".

　　"Gu Liang Chuan Huan Gong Three Years" records that "all grains are ripe for years". Based on this, "year" has the meaning of "year achievement", that is, "one year’s harvest" Based on this original meaning, "year" gradually extended to the meaning of expressing time, and thus concepts such as "year festival", "age", "anniversary" and "age" appeared.

　　The same is true of the "year" of "Chinese New Year". As the so-called "spring planting", "summer hoeing", "autumn harvest" and "winter storage" go round and round, it is not difficult to understand that people regard "Chinese New Year" as a festival to celebrate the harvest.

　　In addition, "food is the most important thing for the people" and "community" and "millet" are extremely important to people, and in such an important period of the Spring Festival, posting Spring Festival couplets with the meaning of "bumper harvest", holding performances of "social fire" and "social drama", and praying for "good weather" and "bumper harvest" have become very important belief activities.

　　5. What is the relationship between New Year’s Eve and Spring Festival?

　　From the time point of view, New Year’s Eve is connected with the Spring Festival, but it has its origin, that is, "expelling diseases and ghosts". Han stone reliefs have "Nuo Opera Map", and Song Yi’s painting "Da Nuo Map" is proof.

　　Meng Lingfa explained that the original meaning of "except" is "transaction" and "evening" means "night", and this day is generally on the 30 th of the twelfth lunar month, commonly known as "the 30 th of the year" It is night people who "stay up all night", which is commonly called "keeping the old age".

　　Therefore, from its original meaning, it can mean "abandoning the old and welcoming the new" and "exorcising evil spirits and avoiding filth" on the last night of the year. Therefore, there are similarities and differences between Spring Festival and New Year’s Eve, and the former can also include the latter to some extent — — Folk custom says that "it is the year after Laba", and "Year" is called "Spring Festival" in modern and contemporary society.

　　In addition, according to different kinship, people go to relatives’ homes to pay New Year greetings at different times from the first day of junior high school. For example, in some places, they "return to their parents’ homes" on the second day of junior high school and "aunts and uncles" on the third day.

　　6. When does New Year’s Eve appear at the earliest?

　　People in China often refer to New Year’s Eve as "New Year’s Eve", which is called "New Year’s Eve" if it is a day or a night. In some areas, the day before New Year’s Eve is also called "New Year’s Eve".

　　From the perspective of classics, the appearance of "New Year’s Eve" may be much later than the Spring Festival. The earliest reference to "New Year’s Eve" in the existing literature is the "Records of Local Customs" written by the Western Jin and Zhou Dynasties. "On New Year’s Eve, if you don’t sleep, it is called keeping the year."

　　Most of New Year’s Eve falls on the 30th of the twelfth lunar month, but it also falls on the 29th of the twelfth lunar month. Meng Lingfa said that the traditional calendar in China is generally a combination of yin and yang, which considers both the sun and the moon, and the Big Dipper and the Twenty-eight Nights. However, in order to bridge the time difference between the sun, the moon and the stars, a flat year and a leap year were established.

　　Therefore, there are 30 days and 29 days in the last month of the lunar year, but there are more than 30 days.

　　Seven, why do you want to keep the age?

　　"Shounian" is also called "Shounian Fire", according to the age, etc. Simply put, after dinner, the whole family entered the first day of the first month from "New Year’s Eve" until dawn.

　　Meng Lingfa believes that one of the reasons for this custom may be that "Shounian" originated from ancient nature worship and people’s reasonable explanation of it. People take the behavior of "staying up late" to resolve the survival crisis brought by the imaginary "Nian beast".

　　In other words, people hope to build an invisible force in the span of two periods to drive away all evil diseases and epidemics, so as to realize the effective protection of family or collective members.

　　In a word, the custom of "keeping the old age" on New Year’s Eve mainly comes from a symbolic expression of people’s alternation between the old and the new, which embodies people’s perceptual cognition and treatment of the cyclical changes in natural time series, and gradually moves towards national entertainment.

　　8. What are the main customs of the Spring Festival?

　　During the Spring Festival, there are various festival customs, such as eating jiaozi, setting off fireworks, paying lucky money and visiting temple fairs.

　　After eating the New Year’s Eve dinner, I also took back the Kitchen God. When the first day of the first month, everyone went to visit relatives and friends as usual, and "Happy New Year" in turn. People put on their favorite new clothes, prepare refreshments and sweets, and entertain guests warmly.

　　In the old folk customs, from the first day to the seventh day, everything is exquisite every day, which is quite ceremonial.

　　Nine, why do you want to eat "five spicy dishes"?

　　Interestingly, some places eat "five spicy dishes" during the Spring Festival, which are cold dishes composed of five kinds of plants: raw leeks, raw onions, Polygonum cuspidatum, Polygonum cuspidatum and Artemisia scoparia, and some also use onions, garlic sprouts, ginger, peppers and mustard.

　　In the Southern Dynasties, Liang Zonggu’s Chronicle of the Age of Jingchu recorded: "Spring cakes, radishes and spiced spring plates are eaten in the New Year". It can be seen that the "five-spice plate" was widely distributed in Chu.

　　The "five-spice plate" is basically based on spicy dishes, and its homonym is "new", which means the beginning of a new year. In addition, eating "five spicy dishes" has the meaning of eliminating evil and diseases, and praying for "good health in the new year".

　　Ten, saying goodbye to the old and welcoming the new is the core topic of the Spring Festival?

　　"Thousands of families always change new peaches for old ones every day." Meng Lingfa said that "saying goodbye to the old and welcoming the new" is indeed the core topic of the Spring Festival. It can be said that most Spring Festival activities are inseparable from this.

　　Sticking Spring Festival couplets, door gods, etc. generally appear on New Year’s Eve (noon); The bowing in New Year’s greetings on the first day of the first month, the auspicious words when greeting each other, etc., can all show that both of them have the characteristics of "resigning the old and welcoming the new".

　　Meng Lingfa believes that, comparatively speaking, the "farewell to the old" attribute of New Year’s Eve is prominent, and the custom of the first day of the first month is more inclined to "welcome the new".

　　In his view, celebrating the Spring Festival is an important activity that China has inherited for thousands of years. We should pay attention to the role of traditional culture in the development of contemporary society, do a good job in the process of protection and inheritance, and better maintain the cultural identity function of traditional festivals. (End)

Pure beauty： the trend sinks and the brand goes up.

As an emerging trend in the international cosmetics market, pure beauty cosmetics are attracting great attention from China brands. Brands focusing on pure beauty cosmetics at home and abroad have accelerated their penetration into consumers by exporting safe and effective products. Especially under the epidemic situation, domestic consumers’ demands for safety, naturalness and no additives have also extended from food to personal care cosmetics.

At present, the China market has not yet ushered in its outbreak period, but it does not affect its upward trend. Judging from overseas niche sales, hot domestic brands getting together, and capital rushing into the beauty industry, it is now the golden stage of beauty care brand as a whole, and it is also the golden age of pure beauty layout.

How to quickly accept consumer demand and make pure beauty cosmetics develop in China? How to explore the efficacy and brand concept of pure beauty products? How to avoid the pure beauty market becoming a hot product war? These problems are worthy of deep consideration by the brand.

Consumers have a positive attitude towards the pure beauty market of over $10 billion.

According to the data collected in the report "Analysis and Forecast of Pure Beauty Trend in 2021" by Meiye Yan Research Institute, the global pure beauty market will be US$ 5.44 billion in 2020 and is expected to reach US$ 11.56 billion in 2027. NPD, a well-known American market research organization, announced the impact of COVID-19 epidemic on the beauty industry. The sales of beauty products dropped by 14%, but the sales of pure beauty products rose by 11% against the trend.

In the early days, the concept of pure beauty appeared in organic certified cosmetics, but now it covers a wider range and the extended concept is more inclusive, such as non-additive cosmetics, natural plant cosmetics, non-animal experimental cosmetics, halal cosmetics and so on. At present, only the European Union has unified standards for restricting prohibited ingredients.

However, consumers in China are not ignorant of pure beauty, which has a fan base. According to the survey of China consumers’ attitude towards pure beauty products by Mintel Consulting Company, it can be found that 77% of China consumers believe that pure beauty products are safer than ordinary beauty products; 82% of urban consumers in China believe that product safety is the most important purchase consideration; More than 80% of urban consumers in China believe that pure beauty products have higher research and development standards; In terms of product effect, the effect of pure beauty is recognized by more than 60% consumers.

It can be seen that consumers in China have a positive attitude towards pure beauty cosmetics, and their concepts tend to be rational and professional, focusing on the safety and efficacy of products, such as pollution-free raw materials, natural organic extracts, no additives and no preservatives. Such market demand will further promote China brand to enter the competition of pure beauty.

The gold track is also facing difficulties, and domestic brands have long obstacles.

The global pure beauty market is developing in full swing, and the United States represents the brands drunk elephant and ILIA；; European representative brands REN and BYBI；; Japanese representative brand TATCHA；; Australian representative brand sukin；; China represents the brand MCL Huaxikou. These brands are praised and loved by more and more consumers through safe and effective products and advocating the brand concept of returning to nature, health and sustainability.

But in fact, the bottlenecks that China brands have to face are: First, there is no unified pure beauty standard in China for the time being, and the domestic regulatory environment is strict. It is necessary to test the brand’s capital and technology reserve ability by exploiting the trend of pure beauty; Second, the overseas pure beauty market developed earlier and entered the China market rapidly through e-commerce channels. The number of China brands focusing on pure beauty is not only small, but also squeezed by overseas brands.

Qiu Xiaofeng, vice president (R&D) of Northbell, one of the earliest manufacturers in China who paid attention to the development trend and product development of pure beauty, said: "There are no corresponding regulations and standards, label management methods and unified declaration and publicity standards for pure beauty in China at present; Under the guidance of relevant departments or industry associations, domestic cosmetics enterprises, joint upstream raw material suppliers and scientific research institutions can explore and establish a pure beauty standard with China characteristics, which can better promote the sustained and good development of pure beauty products and promote China cosmetics to go global. "

All kinds of obstacles show that to build a truly pure beauty brand, we really need to go beyond the conventional strength, and promote the development of pure beauty in China from the aspects of standard system construction, category track, product innovation, R&D investment, marketing and promotion, so as to avoid the dimension reduction blow of overseas brands.

How to develop pure beauty cosmetics? MCL Hua Xikou opens the "relay race" mode

According to the consumer’s word-of-mouth evaluation and sales data, the competition of pure beauty brands at home and abroad is concentrated in the dimensions of product composition and category. All brands are trying their best to explore new opportunities of categories under consumer demand. Compared with foreign brands with complete categories, domestic brands still have a long way to go in brand system construction.

It is worth noting that MCL Huaxikou brand is different from foreign ingredients and domestic hot products, and it does not take efficacy and subdivision as the main battlefield. From the design of its Tmall flagship store, it can be seen that MCL Huaxikou creates a pure beauty product ecosystem in the form of "people (skin characteristics of consumers)+goods (products specified for different skin types)+field (pure beauty and skin care concept)".

As one of the earliest brands in China focusing on natural and organic formulas without added raw materials, MCL Flower Xikou quickly completed the transition of pure beauty, not only constantly improved its product line according to consumers’ skin types, but also had tens of millions of loyal fans in offline CS channels, Watsons and e-commerce channels. Its latest product focused on the gentle brush acid Luoshenhua water emulsion suit, and sold 12,000+pieces less than one month after its launch.

It is understood that with the introduction of new regulations on cosmetics, efficacy evaluation and testing has become a hot spot in the industry, and many brush acid skin care products have fallen into the "hardest hit" as a result. MCL Flower Xikou has also conducted SGS test, and the data shows that Luoshenhua series products are non-irritating, and have remarkable effects in controlling oil, improving blackheads and narrowing pores.

In addition to actively building channels and product research and development, the main landing strategy of MCL HuaXiKou to promote pure beauty lies in the establishment of "pure standards". Subsequently, MCL HuaXiKou will unite with major platforms in the industry to establish a unified list of ingredients to avoid, and at the same time, make high-frequency exposure in traffic channels, so that consumers can deeply understand pure beauty, and comprehensively promote the development of "pure beauty" in China from the inside to the outside of the industry and from the upstream to the downstream.

Sophia, the brand manager of MCL Huaxikou, said: "The pure beauty seen by consumers in China is not the whole picture. The’ door-shaped’ bottle design adopted by MCL Huaxikou Luoshenhua series products also wants to convey the brand concept of’ pushing the door of the world of pure beauty’ to consumers. In the future, MCL Huaxikou will continue to explore more pure beauty products that are linked with consumers’ senses such as seeing, hearing, smelling, touching and thinking."

Compared with all kinds of trend "race for position" that many brands are keen on, MCL Flower Xikou is more like a "relay race", and it is accompanied by the wind and waits for flowers to bloom.

Source of this article: China Network

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Evergrande, Huawei, Baidu, and Xiaomi frequently move, and the giants have ＂built cars＂. What is the odds？

　　On April 19th, Evergrande, Huawei, Baidu and other "new forces to build cars" frequently acted, or released new cars or announced intelligent solutions for automobiles. On the same day, the A-share automobile index plate rose by more than 6%, among which the driverless concept stocks and the automotive electronics concept stocks set off a daily limit.

　　Text, Table/Guangzhou Daily All Media Reporter Ni Ming, Zhang Lu, Chen Lili? , Xu Xiaofang

　　Mobile phone terminal business will decline in 2020.

　　Huawei switched to auto track.

　　On April 19th, an all-media reporter learned from an internal employee of Huawei that on April 20th, "Huawei’s flagship store will have a huge new partner", and the video released at the same time clearly revealed the outline of a car with the caption "Huawei’s flagship store welcomes new partners in Shanghai, Shenzhen and Chengdu on April 20th". The reporter noticed that SF5, the smart selection of Celeste Huawei, had appeared in Huawei official website that day, but as of press time, Huawei had not provided the purchase entrance.

　　Regarding cross-border car building, Huawei has repeatedly stated that it will not enter the field of car building. At Huawei’s annual report meeting in 2020, Hu Houkun, the rotating chairman, reiterated that Huawei’s position in the field of smart cars is that component suppliers have not changed.

　　Industry insiders told reporters that Huawei’s active entry into the auto industry is not unrelated to the current decline in its mobile terminal business. The reporter observed Huawei’s financial report in recent years and found that in 2020, Huawei’s revenue growth slowed down to 3.8%, the lowest in the past decade. Regarding the annual report data, Hu Houkun, Huawei’s rotating chairman, said that the growth rate of consumer business did not meet expectations last year, and admitted that the sales of mobile phones were affected last year due to supply problems. In this case, industry insiders told reporters that the decline of Huawei’s mobile phone sales is not only related to the spin-off of HONOR, but more importantly, the current capacity of Huawei’s mobile phones is restricted by the lack of "core" factors.

　　When Huawei’s intelligent driving department is profitable, Su Qing, chief architect of Huawei ADS and president of intelligent driving product line, said that autonomous driving does not have to worry about profitability. It is reported that Wang Jun, president of Huawei’s smart car solution BU, said that this year’s investment in research and development will reach 1 billion US dollars (about 6.5 billion yuan).

　　However, according to the financial report, Huawei’s cash flow has been reduced. The financial report shows that Huawei’s cash flow from operating activities in 2020 was 35.2 billion yuan, down 61.5% year-on-year. In this regard, Huawei said that this is because it has increased investment in supply, research and development, and material storage.

　　Compared with Xiaomi, which announced to join the ranks of car manufacturers at the end of March, its cash reserve in 2020 is as high as 108 billion yuan. Industry insiders told reporters that if Huawei’s capital is invested in the vehicle manufacturing industry with long manufacturing cycle and high capital occupation, the pressure is obvious. At present, Huawei chooses to lay out the smart driving industry or it is an expedient measure.

　　The A-share automobile index plate rose more than 6%

　　On the same day, the 19th Shanghai International Automobile Industry Exhibition (hereinafter referred to as the 2021 Shanghai Auto Show) opened in 2021, which is also the first A-class auto show held in the world as scheduled this year. At this year’s Shanghai Auto Show, on the one hand, the brands of self-owned brands continue to rise and rise in the process of change; On the other hand, it is a joint venture with foreign capital to increase electric power. Under the entry of new and old forces and technology giants, electric intelligence has risen.

　　Among them, Baidu Apollo Lego car intelligent solution was fully unveiled, and the two products of Zhijia and Zhiyun ushered in a heavy upgrade. Its Zhiyun products can support car companies to quickly build intelligent capabilities, and shorten the autopilot research and development cycle that originally took at least 7 years to complete to 6 months. 100 days after the official announcement, Baidu CEO Li Yanhong and Geely CEO Li Shufu got together. According to people familiar with the matter, the meeting between the two was not at the Shanghai Auto Show, and Jidu Automobile will announce a big cooperation. In addition, Wuling New Energy’s first convertible Hongguang MINIEV CABRIO made its world debut. Evergrande made its debut with nine models of Hengchi, covering all levels from A to D, as well as a full range of cars, coupes, SUVs, MPVs and crossover vehicles.

　　On April 19, the A-share automobile index plate rose by more than 6%, and many stocks such as Dongfeng Motor, Guangzhou Automobile Group and Changan Automobile had daily limit. In the Hong Kong stock market, as of the close, Wuling Automobile rose by 27.53%, with an intraday increase of over 30%; Geely Automobile rose by 4.82%; BYD shares rose by 4.77%, and Beijing Auto rose by 4.14%.

　　The reporter also noticed that the automobile industry chain has strengthened its linkage, including unmanned driving, complete vehicles, automotive electronics, auto parts, lithium batteries and other branches, among which unmanned driving concept stocks and automotive electronics concept stocks have set off daily limit tides respectively.

　　The new forces should get through the capital barrier, capacity barrier and market barrier as soon as possible to build a car.

　　The reporter observed that at the end of March and the beginning of April, China’s "new forces to build cars" continued to move: on March 30, Xiaomi, who built cars across the border, announced that "the initial investment will be 10 billion yuan, and the investment in the next 10 years will reach 10 billion US dollars"; On April 7, the 100,000th production car of Weilai was mass-produced at Jianghuai Weilai Hefei Advanced Manufacturing Base. On April 8th, the Management Committee of Wuhan Economic and Technological Development Zone and Xpeng Motors officially signed the investment agreement of intelligent networked automobile manufacturing base and R&D center project & HELIP; …

　　The "14th Five-Year Plan" clearly states that it will focus on strategic emerging industries such as new energy vehicles and organize the implementation of future industrial incubation and acceleration plans in industries such as hydrogen energy. The market believes that this is a strong support for the development of new energy automobile industry. Moreover, the goal of peak carbon dioxide emissions and carbon neutrality has become a national strategic goal, which has also injected a strong impetus into vigorously promoting the development of the new energy vehicle market.

　　Not only that, in terms of smart cars, the "14th Five-Year Plan" is also clear, and the Internet of Vehicles is actively and steadily developed. The three departments issued the "Recommended Guide for the National Internet of Vehicles Industry Standard System (Intelligent Transportation Related)", and the system construction and development related to the Internet of Vehicles continued to accelerate. The reporter observed that the cooperation between car companies and high-tech enterprises is also accelerating. For example, Huawei cooperated with Arctic Fox, a new energy brand of BAIC, to launch an intelligent luxury pure electric car, Beiqi Alfa S, and Evergrande established a joint venture with Tencent. In this regard, Bohai Securities released a research report that optimistic about the trend of automotive intelligent networking, smart cars are expected to have "explosive" production models this year.

　　Zhong Shi, an auto industry analyst, believes that now Chinese and foreign auto companies have clearly seen the general trend of industry transformation and entered the new energy auto industry, which will bring new survival challenges to the "new forces to build cars", and they must pass the capital barrier, capacity barrier and market barrier as soon as possible. He also said that in the end, the growth of China’s new energy automobile industry depends on the comprehensive competition of automobile enterprises in terms of advanced technology, cost control, perfect supply chain, excellent quality, safety and reliability. "Objectively speaking, ‘ The new force of making cars ’ The technical challenges are still enormous, and domestic car companies in China need to redouble their efforts to seize the opportunities brought about by this industry transformation. "

　　Fu Yuwu, honorary chairman of China Automotive Engineering Society, also stressed in an interview that "new car companies should respect the objective laws of technological development, and at the same time exert their efforts on the new track of intelligence and electrification, they should also maintain their awe of the automobile industry".

　　It is estimated that the sales volume of new energy vehicles will increase rapidly in 2021.

　　Faced with the overweight of joint venture car companies and the expansion of production capacity of China’s own brand car companies, is there an oversupply of new energy vehicles? On the production side, in the first quarter of 2021, the added value of the automobile manufacturing industry increased by more than 50% year-on-year; According to the data of China Association of Automobile Manufacturers, in the first quarter, the output of new energy vehicles in China was 533,000, and the sales volume was 515,000, up 3.2 times and 2.8 times respectively. For the future market, some car companies told reporters that they are currently expanding their factories to increase production capacity. Among them, GAC Ai’ an is expected to invest about 500 million yuan, and plans to double production capacity in early 2022.

　　On the sales side, in the first quarter of this year, the retail volume of narrow passenger cars totaled 5.092 million, up 68.8% year-on-year, and the growth rate reached a record high. For the substantial increase in the retail volume of passenger cars in the first quarter of this year, the Federation explained that in addition to the low sales base in the same period last year, there is also a major driving factor that the contribution of new energy vehicles is increasing. According to the data of the Federation, in the first quarter, the retail volume of new energy vehicles was 437,000, a year-on-year increase of 302.9%. In the first quarter, the retail penetration rate of domestic new energy vehicles was 8.6%, which was significantly higher than the 5.8% in the same period last year. Among them, the penetration rate of new energy vehicles in independent brands in March was 20.5%.

　　Some industry analysts believe that production capacity does not mean actual supply. In the face of changes in fuel vehicles and new energy vehicles in the market, in addition to adjusting the product structure, auto companies will re-target the marketization goal of new energy vehicles according to their own advantages, and create marketing methods for electric vehicles, which will affect the sales strategy and consumers are expected to benefit.

　　Huaxi Securities believes that with the continuous improvement of the sales structure and quality of new energy vehicles and the continuous introduction of high-quality new models such as ModelY series, supply will drive demand changes, and the penetration rate of new energy vehicles is expected to accelerate. It is expected that sales will increase rapidly in 2021.

Rugby —— The First Rugby Championship of Colleges and Universities in Hubei Province started in 2023.

&emsp; &emsp; On December 9, Chen Tong (left), a player from Wuhan College, and Chen Kaixin, a player from Wuhan Institute of Physical Education, competed in the competition.

&emsp; &emsp; On the same day, in 2023, the first Rugby Championship of Hubei Universities and NFL FLAG Rugby Championship (Hubei Division) started in Wuhan University.