Recently, Zhongan Insurance officially launched the "3.15" Consumer Rights Protection Education and Publicity Week series. Focusing on the theme of "financial consumer protection is around, protecting rights and preventing risks", the activity carried out novel consumer protection education activities online and offline, such as popularizing consumers’ basic rights and interests, anti-fraud popular science propaganda, and strived to create a harmonious and healthy financial environment, enhance consumers’ awareness of financial safety, and effectively prevent and resolve financial risks.
During the activity, in order to further enhance consumers’ integrity awareness and credit level, Zhongan Insurance organized a number of cultural construction theme activities of "Eight Basic Rights of Consumers" for key groups such as "One Old, One Less and One New". Through party member’s demonstration education and joint anti-fraud experts, it created innovative popular science forms such as "script killing" for consumer protection, and entered Baoxingli and Ruihongfang, the first neighborhood committee of Shencheng, bringing the temperature of insurance to the masses.
At the same time, Zhong ‘an Super Exhibition Hall also created "3.15 Super Service Day", carried out face-to-face consumer risk awareness education, invited experts on the spot, and guided consumers to establish rational consumption views and correct values through the forms of "telling risks by cases", "risk tips" and "knowledge questions and answers".
In terms of consumer online rights protection services, Zhongan Insurance provides pre-positioned self-service and guided services in various channels, and at the same time realizes the full-line management of the consumer protection management system, and the whole link can be traced back. At the same time, considering the needs of users’ new consumption scenarios, live broadcast and short video marketing are included in the daily monitoring scope of consumer protection quality inspection.
In the application of technology empowerment, Zhongan applied the AIGC generative artificial intelligence technology to the protection of consumers’ rights and interests, innovatively developed the X-challenge mine clearance intelligent review system, which was deeply integrated with the business during the use process, and embedded the consumer rights protection rule base in the intelligent system, giving full play to the computational advantages of AI technology in identification and analysis, and effectively protecting consumers’ rights and interests.
In promoting the prosperity and development of the new economy and new formats, Zhongan Insurance adheres to the Pratt & Whitney-oriented principle and provides hospitalization, accidental injury and flexible employment for new citizens. By the end of 2023, the number of insurance products related to new citizen services had reached 4,040, covering nine major industries such as construction, property, construction, logistics, transportation, security, housekeeping, freight and express delivery.
In order to thoroughly implement the requirements of the State Financial Supervision and Administration on the protection of consumers’ rights and interests, recently, China Taibao’s China Taibao Property & Casualty Insurance, China Taibao Life Insurance and Pacific Health Insurance Shanghai Branch officially launched a consumer protection education campaign with the theme of "Financial consumer protection is around to protect rights and prevent risks" in the Experience Hall of Shanghai Youth Health Promotion Center. The purpose of this activity is to strengthen cooperation in various fields of financial consumer protection, improve the quality of financial consumer protection, strengthen the prevention of financial risks, and build a new highland of financial consumer protection.
China Pacific Insurance, together with the Shanghai Consumer Protection Committee, the Trade Association and the Banking Insurance Coordination Center, launched the "Education and Publicity Campaign for the Protection of Financial Consumers’ Rights and Interests on March 15th, 2024", which demonstrated the determination and confidence of many parties to strengthen the protection of financial consumers’ rights and interests, and also provided a solid organizational guarantee.
In order to strengthen teenagers’ awareness of financial consumer protection and enhance their awareness of risk prevention, a financial consumer protection sports meeting was held at the event site, which attracted many teenagers and family members to actively participate. At the activity site, with the theme of "consumer protection+health+risk", financial knowledge was transmitted in an entertaining way through parent-child interaction and scientific and technological interaction, aiming at guiding young people to establish a correct concept of financial consumption and enhancing their awareness of self-protection.
The event also carefully arranged the AI ? ? creation link. With the assistance of AI technology, teenagers turned financial security knowledge into creative practice. Focusing on the eight rights of financial consumers and real cases, we drew the financial security theme paintings by ourselves, and combined theoretical knowledge with creativity, which further deepened the understanding of financial security knowledge among young people and laid a solid foundation for financial literacy education.
Looking into the future, China Pacific Insurance will continue to strengthen the exemplary role led by the Party building, deepen the cross-border cooperation in the consumer protection demonstration zone, and resolutely defend the legitimate rights and interests of consumers. In the rapidly changing financial field, China Pacific Insurance actively explores the application of new technologies and methods, continuously improves the professionalism and effectiveness of consumer rights protection, continuously creates a demonstration sample of "co-construction, co-governance and sharing" of consumer protection, actively creates a harmonious and healthy financial consumption environment, and fully demonstrates the responsibility of "Pacific Insurance Service".