For Hengda’s amazing goal of "selling 1 million cars in 2025 and 5 million cars in 2035", many people may still not believe it, but Hengda has done the car puzzle step by step in the past two years, which is an indisputable fact.
Author: Hanwei
Image: From the Internet
At this year’s Shanghai Auto Show, the sound waves of new car-making forces are getting louder and louder. For example, Evergrande Motor is participating in the exhibition for the first time, next to this first-line luxury brand, but from the popularity of the scene, Evergrande has become the king of fans. The Hengchi brand has launched nine new cars in one go, from Hengchi 1 to Hengchi 9. And Liu Yongzhuo, president of Evergrande Motor, announced that in the fourth quarter of this year, Hengchi Automobile has entered the trial production stage and will be delivered on a large scale next year.
Perhaps many people still do not believe Hengda’s amazing goal of "selling 1 million cars in 2025 and 5 million cars in 2035", but it is an indisputable fact that Hengda has completed the car puzzle step by step in the past two years. At the scene, Hengda organized "Thousands of Media Watch Hengchi", visited the factory in Songjiang, Shanghai, and test-drove Hengchi 5, which became a breaking point of this Shanghai Auto Show.
Nine cars are shipped together, there is always a luxury model that suits you
As a newcomer in the automotive industry, Evergrande has always been "less said and more done". The debut of the Shanghai Auto Show this time showed the side of "ruthless people don’t talk much". The nine new cars cover all grades from A to D, covering sedans, coupes, SUVs, MPVs, crossovers and other full range models. With this strong lineup, there are countless fans.
The story of the birth of the new car of the Hengchi brand is already familiar to everyone. Evergrande has selected 15 of the world’s top automotive design masters to cooperate, including the original chief designer Anders Warming, the original design director Walter De Silva, and the German design master Alexander Sasha Selipanov, who has served as the chief designer and chief designer of the car. A total of 14 models have been developed, and now 9 models have been launched.
These nine cars are all pure electric vehicles, which can cover 95% of the world’s luxury car market segments. They have different styles, including noble luxury, avant-garde, or simple. They are like "walking works of art" at the auto show, representing the highest level of automotive design in the world today, and have become the traffic star models of this Shanghai Auto Show.
From the perspective of car selection, although "appearance is justice" is the consensus, it is not the whole thing. Now that consumers are becoming more and more mature, they want face and lining, so for car companies, the accumulation of core technical strength is also crucial.
And Hengda has been through a series of mergers and acquisitions in the past three years, combining vertical and horizontal, coupled with its own independent research and development investment at all costs, and will not pull the hip in key technologies.
For example, in terms of the cruising range that everyone cares about the most, the nine cars exhibited by Hengchi have a maximum comprehensive cruising range of 700km, and some models exceed 800km. Among them, Hengchi 1 is 760km and Hengchi 9 is 810km, which are all first-class in the industry.
Be the first to test drive Hengchi 5, the sense of luxury is not only in the appearance
As a new brand, Hengda’s progress is not slow, from project approval to selling cars in about three years, but after all, everyone lacks trust in a cross-border new brand, so Hengda is inevitably accused of tricks, and this test drive of Hengchi 5 is just in time, proving that Hengda’s production car has been fully formed.
The Hengchi 5 was designed by a Japanese designer. After driving, it has a more visual impact than when parked. The front face features an H-shaped sharp headlights, a tough body, a 2780mm wheelbase, and the rare 21-inch oversized wheels of this class of SUV, which makes the whole vehicle feel powerful.
In the winter test more than two months ago, the Hengchi 5 was still a construction vehicle, and this time the test drive has achieved a high degree of completion, showing the speed of Hengda’s car construction. After driving, you will obviously feel that the acceleration response of the Hengchi 5 is very fast and linear, and the push back is extremely strong.
Sitting in the car, the panoramic sunroof is open and atmospheric, and it feels very transparent. The world’s specially created super-large 3D curved surround triple screen has a strong visual impact. This car is equipped with the H-SMART OS Hengchi intelligent network system developed by Evergrande in collaboration with Tencent and Baidu, as well as AR Driving augmented reality driving assistance. I believe these functions will be important selling points after the real car is launched.
You know, in Evergrande’s independent research and development system, autonomous driving and intelligent networking are the same as power batteries, which are the top priorities. These are also the key research projects in the automotive industry at present. Whether it is technology companies such as Huawei and Baidu, or new car-making forces such as NIO and Xiaopeng, or traditional car companies such as…
At this year’s Shanghai Auto Show, Evergrande also fully showcased technologies such as intelligent connectivity, intelligent driving cabin, 3.0 chassis architecture, charging pile, AI assistant Xiaochi, etc. The future performance in the actual car is very worth looking forward to.
Highly intelligent factory, fully automatic black light operation
For Hengda, after solving the problems of product design and core technology, but also to face the last bottleneck, that is, product quality, consumers are most worried about the new car forces in this link, after all, the car is a large, trial and error costs are too high.
After visiting the Shanghai factory, I will have more confidence in Hengda’s car manufacturing level. The style of this factory is in the same vein as the Nansha factory in Guangzhou. The overall feeling is very high-end and atmospheric, in line with the positioning of the Hengchi luxury brand. The most outstanding highlight is the level of intelligence. The factory is built according to the Industry 4.0 standard. According to the requirements of digitalization, intelligence, ecology and efficiency, it adopts the world’s most advanced equipment and the world’s most advanced technology to achieve the world’s most advanced intelligent manufacturing.
The stamping workshop adopts the German Stedman automatic high-speed stamping line, and is composed of an automatic packing system composed of Japanese Fanuc robots to realize the full automation of production, packing and transportation; the body workshop adopts German KUKA equipment and technology, and the automation rate reaches 100% to create the world’s most advanced high-end intelligent "black light factory"; the painting workshop adopts the German Dürr production line, the pretreatment electrophoretic flipping conveying, dry paint mist separation, gluing and spraying are 100% automated, and the whole process is intelligent and environmentally friendly.
When visiting the production line, you can see nearly a thousand intelligent machines orderly collaboration, seamless docking, from rapid mold change, stamping, to accurate welding, riveting, gluing, and no dead angle automatic spraying, etc. Most of the processes are completed by robots independently.
Through high automation, product quality and production efficiency can be improved. After all, machines are more accurate than humans, and machines can work 24 hours a day. With the increase in output, costs can also be reduced, further improving the competitiveness of the Hengchi brand. It is believed that with the large-scale delivery of the new car matrix under the Hengchi brand next year, it will inevitably have a huge impact on the existing new energy vehicle market structure.