Cinemas in low-risk areas will resume business; Yuan Qi Sen Lin conducts 2 billion US dollar valuation financing; Luo Yonghao enters talk show | Consumer Research Institute Weekly Report

Luckin Appoints Guo Jinyi as New CEO and Chairperson

On July 14, according to Luckin Coffee’s filing with the Securities Exchange Commission (SEC), Luckin Coffee announced changes to its board of directors and the appointment of a new chairperson. Luckin Coffee appointed Guo Jinyi as the new CEO and chairperson. Luckin Coffee said the company held an extraordinary shareholder meeting on July 5 and a board meeting on July 12. At present, the board of directors of Luckin Coffee currently consists of five independent directors, Cha Yang, Zhuang Weiyuan, Liu Feng, Zeng Ying and Yang Jie, Liu Feng is the chairperson of the audit committee, and Zeng Ying is the chairperson of the compensation committee; three management directors are composed of Cao Wenbao, Guo Jinyi and Wu Gang, and Guo Jinyi serves as the chairperson of the board.

The move follows a July 9 decision by a British Virgin Islands court to liquidate Luckin Coffee’s stake held by Luckin Coffee founder Lu Zhengyao, who will lose control of Luckin Coffee and KPMG will become Luckin Coffee’s largest shareholder. Mr. Lu has 14 days to appeal and has not responded.

 

 

Alibaba and Ant Group jointly released the "Digital Mulan" plan

On July 16, Alibaba Group and Ant Group officially released the "Digital Mulan" (Cyber Mulan) plan, which will cover 50 million women around the world within 5 years, and enhance women’s participation and competitiveness in the digital economy through digital means. It is reported that the "Digital Mulan" plan contains three categories of 11 measures, which will support female small and micro entrepreneurs, support women to improve digital skills, and support poor women to obtain more equal development opportunities.

Taobao special edition launched the first "1 yuan direct purchase festival" in the history of e-commerce

On July 13, Taobao special edition announced: 1.20 million industrial belt merchants on the joint platform launched the first "1 yuan shopping festival" in the history of e-commerce. The person in charge of Taobao special edition introduced that in order to allow more consumers to directly reach the high-priced goods of industrial belt factories, Taobao special edition will normalize the one-yuan shopping festival of one million goods and go online every Friday. Seventy percent of the goods in the special area are directly produced by foreign trade factories of overseas big brands, and the same quality is far lower than the price of big brands.

Tmall launches new brand growth plan: incubating 5,000 "unicorns" in two years

On July 15, Tmall launched a new brand growth plan, planning to help 5,000 brands become "unicorns" in their industry within two years. In the past three years, Tmall has grown 100,000 new brands. These "back waves" brands account for 40% of the total number of Tmall merchants. Next, Tmall’s various industries will intensively promote the "new brand growth plan". For example, the "new brand creation camp" in the FMCG industry is about to open in the summer. Through 4 months of intensive training and layers of auditions, 100 brands will eventually be incubated, and they will be concentrated on Tmall Double 11 to help them grow.

The first self-operated restaurant in Southwest China opened in Chongqing

On July 15, the "MR. Fu" restaurant of Ning Carrefour in Liangjiang New District, Chongqing officially opened, which is also the first self-operated restaurant in the southwest region of Ning Carrefour. "MR. Fu" is a key project personally handled by Carrefour, from the restaurant name to the store decoration, to the menu design and dish customization, all independently completed by the Ning Carrefour team. Different from other supermarket catering models, "MR. Fu" restaurant has three characteristics, restaurant-based, de-affiliated and self-branded, which are reflected in the restaurant’s decoration design, quality control management, self-developed customized dishes, and self-management. In addition, the restaurant also offers takeaway services, which can be ordered online through the Carrefour Mini Program, the Suning.com APP, Meituan and Eli.me third-party platforms for one-hour home delivery.

Meituan restarts hotel group buying: on-line "super group buying" and then focuses on high-star hotels

On July 15, Meituan will re-launch the group buying model in the hotel sector. A new product called "super group buying" has been launched for testing, which will further strengthen the high-star hotel market. In the early stage of the "super group buying" online test, it is mainly for international and domestic mid-to-high-end hotel groups to attract investment, and priority is given to hotels selected for Dianping’s "must-stay list". The discount price of "super group buying" given by hotel merchants must be 60% lower than the original price, and protection policies such as unused refunds at any time and automatic refunds after expiration are provided. In addition, users can directly see the redemption date in the calendar of the target hotel room type, and do not need to call to make an appointment. All purchases and redemptions are completed online.

Ele.me announces a major revision, fighting Meituan’s "City Life Service"

Recently, Ele.me announced that it will be upgraded from a food delivery platform to a full-service platform for in-city life, and up the ante local retail express delivery. It is reported that Ele.me will be launched on July 17 with a new revision. This upgrade covers four aspects: from food delivery upgrade to providing in-city life full-service, personalized recommendation, content-based interaction, and membership system upgrade. Ele.me will therefore change from delivery to delivery of all things and services.

360 partners with hundreds of travel companies to release the "Qiyou Plan"

On July 16, based on the recent issuance by the General Office of the Ministry of Culture and Tourism of the "Notice on Promoting the Expansion and Resumption of Tourism Enterprises", 360 Smart Business, a marketing service platform of 360 Company, will join hands with hundreds of tourism enterprises to release 360 Qiyou Plan in the near future. For OTA, tourism bureaus, hotels, homestays, airlines, scenic spots, car rentals, travel agencies and other tourism industries, as well as native products, souvenirs and other related industries, provide targeted support policies such as brand exposure, service platforms, and commodity diversion to promote the recovery of the tourism industry in the post-epidemic period. At the same time, for the majority of travel enterprises, during the summer and the upcoming Golden Week of November, 360 Qiyou Plan will provide considerable help for the business growth of travel enterprises. It is reported that the plan will be released in late July and officially launched in August.

Box Pony will open stores in August

On July 15, Box Horse announced that it will start to replicate on a large scale, and a number of stores are expected to open in August. Box Pony is the first new retail brand built by the two parties after Ali’s investment in RT-Mart. Through Box Pony, citizens can order in advance on the Box Horse App on their way to work, and scan the code directly in the smart insulation cabinet to pick up the meal at the store, and then take it away. In terms of meals, Box Pony provides various Chinese breakfasts such as pancake fruit, boba steamed buns, pancakes, dim sum, soy milk, porridge, etc., plus a small amount of Western-style bread and coffee, a total of more than 40 kinds.

Luo Yonghao officially entered the talk show

On July 14, Smartisan CEO Luo Yonghao announced that he would serve as the lead comedian for the third season of "Talk Show Conference", and "Talk Show Conference 3" is about to go LIVE. It is reported that "Talk Show Conference" is a talk show master battle program jointly produced by Penguin Film and Television and Shanghai Xiaoguo Culture Media Co., Ltd. (Fast Technology)

Tencent applies for multiple trademarks related to "Pai Yi Pai"

According to Tianyancha data, recently, Tencent Technology (Shenzhen) Co., Ltd. has added a number of trademark information, including "Pat One Pat", "Pat One Pat", "WeChat Pat One Pat" and so on. The current trademark status is "Pending substantive review."

Tesla Radio goes live in the Himalayas

Recently, Tesla Electric ** launched in the Himalayas. The radio station will focus on the lifestyle of new energy owners. Tesla engineers and trainers will meet with listeners on Tesla Radio and have a series of conversations with flying guests. Each issue has a theme to share Tesla’s characteristic functions, cutting-edge information in the field of technology, life concepts, driving skills, etc.

The company established four new companies in the past week

Recently, according to Tianyancha data, from July 9th to July 14th, Liangpin Shop joint stock company wholly-owned 4 companies. Among them, on July 9th, Liangpin Shop Nutritional Food Co., Ltd. was established. The company has a registered capital of 100 million, and the legal representative is Yang Hongchun. The company’s business scope includes technology research and development, technical consultation and technical services in the field of nutritional food technology. 100% shareholding by Liangpin Shop joint stock company. On the same day, Liangpin Shop joint stock company also wholly-owned 2 companies in Hubei, namely Hubei Liangpin Shop Cloud as a Service Technology Co., Ltd. and Hubei Liangpin Shop Store Community Sales Service Co., Ltd. The registered capital is 5 million and 20 million respectively, and the legal representative is Zhang Guoqiang.

 

Pepsi Launches Zero-Sugar Zero-Calorie "IVIS" Soda

Recently, Pepsi launched EVERVESS, a 0-sugar, 0-calorie soda. It is reported that the new product is unveiled in a new packaging, a fine aluminum can (330mL), created by the Pepsi GCR design team. The main product is zero sugar and zero calories, without pigments, flavors, and sweeteners. At present, the new product has been put on Tmall, priced at 45.9 yuan/12 cans.

Starbucks launched the new "Tea Cloud Oolong" series of drinks

On July 14, Starbucks launched three new products, "Rose Fragrant Grape Tea Cloud Oolong", "Passion Fruit Peach Tea Cloud Oolong" and "Dragon Fruit Tea Cloud Oolong", priced at 35 yuan. Premium oolong tea base, freshly whipped into "cloud" a thousand times, fresh sweet and moist juice and pulp, 0 fat tea cloud, gently indulgent.

The new "0 sugar, 0 fat fiber +" soda on HEYTEA

On July 12, after bottled NFC juice, HEYTEA once again entered the ready-to-drink sector and launched tea-flavored soda. The core selling point of HEYTEA’s first sparkling water products is "0 sugar, 0 fat, 0 calories", and each bottle is rich in at least 6 grams of dietary fiber to add vitality to the intestines. Three sodas are inspired by HEYTEA’s classic drinks: "Grape Lvyan Flavor Soda" is inspired by "succulent grapes"; "Grapefruit Lvyan Tea Flavor Soda" is inspired by "full cup of red pomelo"; "Peach Oolong Tea Flavor Soda" is inspired by "Zhizhi Peach". The new products have been sold first in HEYTEA stores in Beijing, Shanghai, Guangzhou and Shenzhen, HEYTEA general merchandise, HEYTEA Tmall official flagship store and 7-11 convenience stores in Guangdong, and will be sold in other cities and retail channels such as Shanghai and Hangzhou in the future.

Naxue Tea Launches "Peach Magic Wand" and "Domineering Peach Berry"

On July 10th, Naxue Tea launched a new "Peach Magic Wand" nationwide, which was refrigerated for the first time. 10 pieces of plump and smooth peach pulp, with pink and tender peach-flavored whipped cream, a mouthful of peach fragrance is full and overflowing, and the taste is cooler after ice. The price is 20 yuan per stick. South China limited "Domineering Peach Berry" 1000ml oversized cup, adding peaches, strawberries, pineapples, watermelons, oranges and other fruits softly into the bottom of Jasmine Maojian tea to achieve fruit freedom. Now Naxue Tea has been launched nationwide stores.

Weiquan launches "Good Drink Coconut" low-temperature coconut milk, with a shelf life of 21 days

Recently, Weizuan launched a new plant protein beverage "Good Coconut" coconut milk, which is Weizuan’s first foray into the field of plant protein beverages. As a manufacturer focusing on refrigerated beverages and dairy products, Weizuan’s new coconut milk launched this time is a cold chain product. The product is refrigerated and kept fresh at 0~ 7 ° C, and the shelf life is 21 days. It is reported that the product does not add flavors, pigments, or preservatives, and uses imported coconut water, which is mixed with coconut milk, which is fresh and sweet.

"Hugclub" wool shoes landed on Taobao: crowdfunding reached 600% goal in 3 days

Recently, the domestic emerging sports and leisure shoe brand hugclub (Chinese name: Helebuwei) launched the Taobao crowdfunding platform "Make Some New Goods", and achieved 600% of the crowdfunding goal in less than 3 days. At present, the completion rate of the crowdfunding goal has exceeded 1000%. Hugclub was established in 2019 and aims to create new material sports and leisure shoes with comfort as the core for young people in China. In the second half of this year, hugclub will launch the brand flagship store on Tmall and will launch new styles with a stronger sense of design. At the same time, hugclub is also developing natural materials such as bamboo fiber and coffee grounds. In the future, new products will cover more life scenarios of young people.

Ubras Launches Naia ? Cellulose Staple Loungewear

Recently, the new loungewear launched by Chinese local underwear brand Ubras adopts the fabric containing Naia ? cellulose staple fiber jointly developed by Alibaba’s new manufacturing platform and Eastman Chemical. It is very breathable and light, not easy to shrink, and not easy to pilling. NAIA ? cellulose fiber is produced in a safe closed-loop process and has passed the OEKO – TEX ? STANDARD 100 product level 1 certification. It does not contain any hazardous chemicals listed in the ZDHC manufacturing restricted substances list. The manufacturing process is traceable and sustainable, and the impact on the environment is very small. Only a small carbon footprint and water footprint.

Perfect Diary x Li Jiaqi teamed up to customize the new product "Feather Satin Powder"

Recently, the final version of Perfect Diary’s "Feather Satin Powder" after 5 product meetings with Li Jiaqi by the Perfect Diary product team was officially launched, priced at 129.9 yuan. Under the influence of the epidemic, Feather Satin Powder is a product development for the purpose of maintaining the integrity of makeup under masks. According to the brand, the product adopts an innovative sheet-sphere structure design to achieve a friction coefficient lower than 1/2 that of ordinary foundation. In addition, according to the brand’s official introduction, Perfect Diary integrates active ingredients such as Japanese sea moon jellyfish ingredients, German synthetic sapphire ingredients and Japanese porous silicon powder into the product to meet consumers’ needs for oil control and moisturization of summer products.

HFP x ITO jointly launched "Ice Cream Bags"

Recently, ITO Travel and skin care brand HomeFacialPro jointly launched the "Restart City" summer joint gift box. The gift box reads: "Although I can’t travel in ******, I still want to send you the Easter Egg ** the City Restart this summer." The limited gift box contains the "ITO X HomeFacialPro" joint ice cream bag, the Restart City luggage tag, stickers, HFP whitening small white shield, oil control smoothie cream and other products. The gift box also contains "whispers" from the five cities ** Shanghai, *******, Wuhan, Hangzhou and Guangzhou, and invites users to share "which city do you want to visit most after the epidemic".

 

Lele Tea × Joocyee jointly launched "Taste Makeup"

On July 10, the joint gift box "Taste Makeup" launched by Lele Tea and Joocyee landed delicious, fresh fruit meets color, and happiness is double fermented. Before the meal, "Peach Cheese Eye and Lip Makeup Remover" is priced at 119 yuan for 300ml; the starter "Mirror Lip Glaze" is priced at 99 yuan each; the main course "Gradually Change Blender" is priced at 79 yuan each; the side dish "Peach Beauty Blender" is presented with the main course Gradually Change Blender; the dessert "Peach Eyeshadow Plate" is priced at 129 yuan, all inspired by Lele Tea’s Iced Tea series. " Joocyee is a mid-to-high-end fashion makeup brand incubated by Tachibana Company. It uses the wonderful process of "color fermentation" to create creative beauty.

 

Nike Rose Retail Concept Store Applies Sustainable Materials

Recently, the world’s first Nike Rise retail concept store opened in Guangzhou, reflecting Nike’s determination and efforts to implement its sustainability mission. The concept store uses a wide range of environmentally friendly materials to introduce the concept of sustainable development into the physical retail environment design. About 10% of the recycled materials come from environmentally friendly rubber recycled and converted from footwear waste, including the rubber floors and display supports in the store.

French beauty brand La Bouche Rouge has launched a full range of recyclable cosmetic kits for the first time

On July 12, French beauty brand La Bouche Rouge launched a new eco-friendly makeup collection based on its recycled lipstick. The collection is made without any plastic, all products have refillable shells, and have a unique leather design. " Le Serum Noir mascara comes in a container made of 100% recycled glass, and the brush head avoids microplastics; Le Kh?l Noir eyeliner, formulated with natural ingredients and the shell is made of recycled metal; The Universal Compact in Metal is made of 100% recycled metal and upgraded leather, and comes in four colors, which can be matched with its eyeshadow highlights at will.

State Film Administration: Cinemas in low-risk areas can resume business in an orderly manner on July 20

On July 16, the State Film Administration issued a notice on the orderly resumption of the opening of cinemas under the conditions of normalization of epidemic prevention and control. It mentioned that low-risk areas can resume business in an orderly manner on July 20 under the premise that various prevention and control measures of cinemas are effectively implemented. Medium and high-risk areas will not be open for business for the time being. Once adjusted from low-risk areas to medium and high-risk areas, epidemic prevention and control regulations must be strictly implemented, and prevention and control measures must be strictly implemented. Cinemas suspend business in a timely manner as required.

OnTheList Launches "Green Plan"

Recently, the "Green Plan" of OnTheList, a membership-based pop-up platform in Asia, was officially launched in Shanghai. OnTheList has partnered with innovative recycling company TerraCycle to set up zero-waste bins in offline stores to recycle used shopping bags, and the company has also set up zero-waste bins internally for recycling coffee capsules. OnTheList started from its main store in Central, Hong Kong, China, insisting on recycling and reusing essential items during clothing transportation, avoiding the use of disposable products, in order to reduce the impact on the environment. It is reported that OnTheList will open offline stores in Beijing and other cities one after another.

More than 1,800 e-cigarette-related companies in China have been cancelled or cancelled

According to the data of Tianyancha Professional Edition, there are more than 13,000 enterprises in our country whose names, business scope or brand names include "electronic cigarettes, electronic atomizers", and their status is in operation, existing, moving in and moving out (referred to as "electronic cigarette-related enterprises"). As of July 15, based on the industrial and commercial registration, Tianyancha Professional Edition data shows that more than 1,800 electronic cigarette-related enterprises in our country have been cancelled or revoked. Among them, 809 enterprises have been cancelled or revoked after March 15, 2019, accounting for about 44% of the total number of "dead" enterprises.

Beverage company "Yuanqi Forest" is raising $2 billion valuation

The beverage company "Yuanqi Forest" is about to complete a new round of financing, with a post-money valuation of about 2 billion US dollars. According to people close to the transaction, the transaction has not yet been fully completed, but it is basically confirmed that Sequoia China and Yuansheng Capital will be the new investors, and some old shareholders will follow suit. Yuanqi Forest officials responded that they will not respond to the news of financing for the time being.

Artificial meat developer Waishida receives 14 million yuan capital increase

Recently, Xue Rong Bio announced that it plans to increase its capital in Beijing Weishida Technology Co., Ltd. with 14 million yuan in cash. After the capital increase, Xue Rong Bio holds a 10% stake in Weishida. Xue Rong Bio also said that it will jointly develop plant-based "artificial meat" meal products based on edible mushroom protein with Weishida. Weishida is the first R & D-driven plant meat company in China, dedicated to the research and development and sales of new generation plant meat products.

Artificial milk startup Perfect Day raises $300 million in Series C funding

Recently, artificial milk start-up brand Perfect Day received a $160 million Series C additional investment led by the Canada Pension Plan Investment Board. Old shareholders Temasek and Horizons Ventures followed suit. The total amount of Series C financing reached $300 million, which will focus on expanding production scale and reducing costs. Founded in 2014, Perfect Day is committed to "revolutionizing the way dairy products are manufactured". The production of milk protein through microbial fermentation can quickly adjust production according to demand, adjust the supply of artificial milk in time, and avoid unnecessary waste.

Fat-reducing takeaway brand "non-sugar" received tens of millions of yuan in Series A financing 

Recently, the fat-reducing takeaway brand Non-Sugar has completed tens of millions of yuan in Series A financing, and the investor is Panda Capital. Non-Sugar provides a 21-day diet package of high protein, low fat and low sugar through exclusive nutritionists to help users reduce weight. The products involve Satay Chicken, Black Bean Beauty Soup, Arhat Zhai, Orange Lemon Fish, etc. Combined with Japanese frozen fresh-locking technology, large-scale production and distribution are realized. The service covers 53 cities across the country, and it is heated and ready to eat. It provides a service commitment to keep 5 kilograms thin.

Weight management brand "Dong Eat" received tens of millions of yuan in Series A financing

Recently, the subscription-based weight management brand "Dong Eat" completed tens of millions of yuan in Series A financing, and the investor is Panda Capital. In 2018, Dong Eat also received angel round investment from Haipeng Capital and Qifu Capital partner Zeng Zheng. Compared with other companies that solve food problems, Dong Eat’s biggest feature is the "meal replacement". Dong Eat uses the online subscription meal model to freeze and bag the prepared meals, deliver them to the home in the cold chain, and users can eat them after heating them in a microwave oven or water. According to the data provided by the company, Dong Eat has served more than 100,000 users, of which more than 20% have subscribed for more than 10 weeks.

Technology sports platform "Fast Fitness" completes a new round of financing

Recently, the technology sports platform Kuaikuai Fitness announced the completion of a new round of financing, and the investor is Blueprint Venture Capital, an investment company under Blue Cursor. Kuaikuai Fitness was established in 2015 and launched the Kuaikuai Weight Loss APP in the same year. It adopts the mode of online booking courses + offline brick and mortar store course learning services, and customizes personalized fitness plans for users through physical testing before class. Kuaikuai Fitness offline stores use the self-employment model of smart fitness + coffee, and have opened 166 stores in 24 cities across the country as of now.

Interactive entertainment platform "Hurry Up" completes nearly $100 million in Series C financing

Recently, the youth interactive entertainment platform "Hurry Up" announced the completion of the C round of financing of nearly 100 million US dollars, led by Sequoia Capital China Fund, and the old shareholders such as GGV GGV Capital and Morningside Venture Capital collectively exceeded the investment. This round of financing will be used for platform content ecological construction, IP creation, product function optimization, and team building. Hurry Up is a conversational reading interactive community platform that uses UGC content and centralized intelligent algorithm distribution strategies to provide game-like reading experience, and has opened the function of interactive comments and rewards. With a strong sense of substitution and easy dissemination of conversational reading to enter the reading market, and superimposed bullet comments that meet young people’s preferences, a content community ecosystem for young readers has been established. In 2019, hurry up and turn to film and television short drama production, officially launching thousands of self-made video short dramas, one episode is 1-5 minutes, and the whole episode is 30 or 40 episodes.

New tea brand "Gu Ming" completes a new round of financing

Recently, the new tea brand Gu Ming completed a new round of financing. The investors are Sequoia Capital China Fund and Dragon Ball Capital, a subsidiary of Meituan. So far, the registered capital of Zhejiang Gu Ming Technology Co., Ltd. has increased to 108 million yuan. Gu Ming opened its first store in Wenling Daxi, Taizhou, Zhejiang in 2010, earlier than HEYTEA’s 2012 and Nayuki’s 2015. At present, the brand adopts a "direct sales + franchise" business model, focusing on the lower-tier market. As of April this year, it has more than 3,000 stores nationwide.

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