Source of this article: "Niu Play Qin" WeChat official account
Author: Cow playing the piano
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A new revolution has begun.
It reminds me of something Henry Ford did 100 years ago."The Greatest Decision Ever"…
In the United States 100 years ago, the auto industry was just emerging, but employee turnover was high and production was inefficient. What to do? Ford decided to raise wages, doubling the daily wage from $2.50 to $5.
A lot of people thought he was crazy. No doubt, this would increase costs and reduce profits. But Ford defied all odds, arguing that workers were the most important asset, that doubling wages would increase motivation and reduce mobility; and that, with more money, workers would be able to afford the products they made, expanding consumers.
Ultimately, Ford succeeded.
He not only made factories more efficient, but also triggered a consumer revolution. The Model T also became the most successful car in the world at the time, and propelled the United States to become the richest country in the world.
A crucial moment, a choice, will change everything.
If it is said that Ford started from the field of value consumption and promoted the development of the United States, then 100 years later, a new consumer revolution is transforming China.
This is no longer as simple as online shopping, or more accurately, this is version 2.0 of online shopping.
On April 20, in a community factory in Pingli County, Shaanxi Province, CCTV news footage recorded this scene:"Live broadcast is a trend, so cherish it."The top leaders told Wang Xiumei, secretary general of the Pingli County E-commerce Association.
Smart people always follow trends.
On another occasion, the leader also said a very meaningful sentence: As an emerging business, e-commerce can not only promote agricultural and sideline products, help the masses become rich in poverty reduction, but also promote rural revitalization, which is promising.
Four words:Great potential!
It’s really promising.
31-Year-old Wang Xiumei is an example.
The change began in 2019. At that time, Wang Xiumei, who returned to her hometown to start a business, joined 51 poor planting households to form the Dream-seeking Farm Garden Gypsy Blue Cooperative. Duoduo Farm funded 520,000 yuan as a start-up fee, and provided business training and traffic support.
Duoduo Orchard is a poverty alleviation model born in Baoshan, Yunnan. It connects poor farmers through the "e-commerce + cooperative" model. Because poor households can’t fight alone, it is definitely not possible; but forming a cooperative is a small collective. The leader of the cooperative is responsible for the operation of the store, and the poor households can produce with peace of mind, which forms a community with a shared future.
Take Baoshan, Yunnan as an example, the favorite coffee beans of urban white-collar workers can be shipped from Duoduo Orchard and sent directly to the city office building. For consumers, "middlemen make the price difference" is reduced; for the Lisu people who grow coffee, they sell it at a good price and enjoy good profits.
In Wang Xiumei’s Duoduo Farmyard Cooperative, for example, 51 poor households have all become shareholders of the cooperative. They are farmers and produce Gynostemma blue; they are also shareholders, sharing the cooperative’s commercial profits.
A transformation occurs as a result.
In 2020, the epidemic changed the world and brought new opportunities.A new sales model is emerging in China.
Live streaming has spread out in China with a bigger battle.
In February 2020, Wang Xiumei started to try live streaming at Pinduoduo, and she has been out of control since then. Now, she is not only a salesperson, accountant, but also a live streaming host, but also an Internet celebrity live streaming host.
Her online store once became the top praise list in the health tea category.
If something is man-made, I am afraid that it will not be done.
If the Internet first changed cities, it is now transforming rural areas, even the most remote ones.
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In Shaanxi Automobile, the leader had another sentence that made many people ponder for a long time:Deploy the innovation chain around the industrial chain and lay out the industrial chain around the innovation chain.
Those who have a strategic vision must plan ahead and make long-term plans.
This is true in manufacturing, but not in sales.
The details are very touching. In the video of the Zhashui inspection, the leader also smiled and said to the villagers: Small fungus, big industry!
This was rated by many netizens as "the strongest carrier in history". In my opinion, it is a new way of thinking:The new business format is to use it in combination with reality!
The thought changed, and the world became wider.
Therefore, we see that it is from this spring that more and more Internet celebrities, stars, as well as officials and CEOs enter the live stream to show their eloquence and promote their products.
Eight immortals cross the sea, each showing his supernatural powers. In the past, a cup of tea and two newspapers could spend a day; now, without two brushes, he really can’t do one thing well.
It can be regarded as taking advantage of the situation. On April 23, Shaanxi Agricultural Aid Premium Products Museum was launched, 32 poverty alleviation cooperatives participated, and more than 60 poverty alleviation agricultural products went into battle, becoming the first batch of exhibited and sold products. On the same day, many platforms broadcast live goods.The leading effect brought by "the strongest carrier in history" continues to expand.
These goods may not be Li Jiaqi, Viya, Luo Yonghao; but all these efforts are creating a new path for rural poverty reduction and wealth, rural future development.
A few new observations:
1. It used to be said that good wine is also afraid of deep alleys. Indeed, many excellent local specialties cannot be shipped out in remote villages, nor can they be sold at a good price. However, live streaming makes the most remote villages no longer remote, and many agricultural products go out of the mountains and into the country.
2. The biggest advantage of the Chinese market is still big. Japan can’t compare, and Europe can’t compare either. With such a large unified market, once a breakthrough is found, it will be unlimited business opportunities. Therefore, after the appearance of Zhashui fungus this time, it was immediately sold out. After all, poverty-stricken counties are limited, and the strong capacity of China’s economy is enough to help the villagers out of the predicament, as long as they have good goods.
3. Similar to the structure of Duoduo Orchard, it helps farmers organize more efficiently and produce more quality-guaranteed products, and live broadcast allows products to go nationwide faster. Many poor households have truly achieved overtaking on the curve. In the future, it is no longer a dream to be rich in the mountains.
The earth is round, this is science; but in the Internet age, seize the opportunity and the world can be flat.
Of course, just as the course of world history has never progressed in a straight line, there will be exciting moments and setbacks, just like the current epidemic.
It can also be expected that:
1. The current live broadcast is a trend, and those who can really fly are a minority, after all, and the vast majority may be making money.
2. Due to quality supply and other issues, it cannot be ruled out that there will be some star products in the future, which will encounter devastating blows and bring profound lessons.
3, but one thing is certain.The more rural, the more honest, the more vitality, the Chinese market, the more created all possibilities.
Crisis is always an organic in crisis. Moreover, we must be better at seizing opportunities and creating opportunities from crises.
Just as Ford’s wage increase ushered in a new consumer revolution and promoted the United States to become the richest country in the world, e-commerce, live streaming, policy guidance, and the rise of platforms are opening another window for China, a window big enough.
China’s rural areas are no longer the villages of the past; China’s farmers are no longer the farmers of the past. If anything is new infrastructure, it should be a new kind of infrastructure.
An extraordinary 2020! There are tears and excitement; there are hardships and longings. We have truly witnessed one history after another.
At a critical moment, innovation is even more needed. A new model is emerging in China and will change our lives. In a few years, we will see it more clearly.
