Feature: Picture Channel
Chen Edison and Zhong Xintong became miserable mandarin ducks because of the "Photo Gate" incident. Chen Edison’s image fell to the bottom, and the advertising endorsements were lost one by one. Yesterday, the morning newspaper reporters witnessed Chen Edison’s huge advertising was taken down in Raffles Square; and Gillian, who chose to face the media bravely, could not be recognized by the public. On the evening of the 17th, her first comeback performance encountered a record-breaking complaint in Hong Kong TV history, and the advertising endorsement was also boycotted by netizens. It is reported that the Emperor will "give up" Gillian at any time.
Edison Chen
Lose tens of millions of Hong Kong dollars in endorsements
Yesterday at 1 pm, the morning newspaper reporter passed by Raffles Square and found that a worker was tearing off a huge advertisement for Edison Chen’s endorsed jeans. The advertisement has been posted in Raffles Square for nearly a year. At this time, tearing off the advertisement makes people think whether the advertiser has removed the spokesperson. The reporter contacted the advertiser, and the spokesperson did not clearly indicate the replacement of the spokesperson, but only said that he had been ordered to tear it up by the company. The reporter also learned from Korean media reports that Edison Chen is the advertising spokesperson for a Korean digital product in Hong Kong. From the indecent photos taken by Edison Chen, it can be seen that Edison Chen is taking a selfie with the brand camera in the mirror, which makes the product merchants happy and worried. However, the brand owner believes that in the long run, this is not conducive to brand perception, and then revealed to the media that he does not plan to contract renewal with Edison Chen in the future. It is understood that Edison Chen has lost nearly 5 because of the "Photo Door" incident, and the advertising loss is about 10 million Hong Kong dollars. Yesterday, the reporter learned from Leung Wing-keung, a senior lawyer in Hong Kong, that in order to protect the interests of both parties, advertisers generally require the spokesperson to maintain the image in the contract. If the spokesperson’s image is damaged in the contract, the advertiser’s image is damaged or the business volume drops sharply, and the advertiser can claim for civil compensation.
Gillian
The emperor will give up at any time
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Gillian
On the evening of February 17, Gillian sang the song "Love for Six Years" with her partner Ah Sa in TVB’s live broadcast program "Warm in the Snow". As of 5:00 pm the day before yesterday, the Hong Kong Broadcasting Authority has received 1,900 complaints, while TVB has received 526 complaints, which is the largest complaint received by TVB since the establishment of this mechanism. In addition, the audience rating of Twins during the appearance period is only 21 points, which is 3 points lower than the average audience rating of 24 points for the entire program of "Warm in the Snow", that is, nearly 190,000 less viewers. Gillian has become an "arrow target" for Hong Kong audiences from an idol.
In addition, there have been a large number of "summoning posts" boycotting the products endorsed by Gillian on the Internet, involving many well-known brands such as beverages, clothing, cosmetics, printers, etc. The netizens announced that they would "stop buying" these products endorsed by Gillian until Gillian quit the entertainment industry. Some "enthusiastic" netizens also listed the recent advertisements endorsed by Zhong Xintong and others in the form of text pictures, and commented one by one. According to reporters learned from the Emperor, Gillian’s comeback is "testing the waters" public reaction. If the public cannot accept Gillian, the Emperor may give up Gillian at any time. Yesterday, the reporter interviewed the Emperor’s artist director, Huo Wenxi, who denied that the Emperor would give up Gillian: "What do you say now? Yes, this is just a transition period. I hope everyone can accept Gillian again. She will work hard and do her part well. It’s not that she did something wrong, she has already bravely faced the media! "
Editor in charge: Li Erqing